Claim checker

Step 2 – Six questions

1. 01Is the claim a general environmental word without a specific, on-the-spot explanation?

   Examples: eco, green, eco-friendly, conscious, kind to the planet, responsible.

   yesnounsure

2. 02Does the claim rely on carbon offsetting or credits?

   Climate neutral, CO2-neutral, net-zero product, carbon-compensated shipping.

   yesnounsure

3. 03Does the claim cover the whole product or company when it really concerns one part?

   A recycled cap making the whole bottle 'recycled', or one factory's energy making the brand 'green'.

   yesnounsure

4. 04Is the claim carried by a label or badge your company created itself?

   Any leaf, globe or shield mark that isn't from a third-party scheme or a public authority.

   yesnounsure

5. 05Is the thing you're highlighting already required by law, or standard across the category?

   'Free from' a substance that is already banned, or a feature every competitor also has.

   yesnounsure

6. 06Can an outside party verify the claim today – data, method and independent check?

   Published methodology, a stated baseline, and third-party verification or certification.

   yesnounsure